Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]
Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit
Performance Marketing
Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after [...]
Accounts in Review: Royal Caribbean Nears Its Media Decision
Brand Marketing
Two weeks after picking Mullen Lowe to handle its creative account, Royal Caribbean is about to hire a media agency. Three contenders traveled to the company's headquarters in Miami today [...]
Accounts in Review: Marshalls Concludes Its Search While Sears/Kmart Lingers
Brand Marketing
One down, one to go. As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to [...]
Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar
Brand Marketing
Brand reputation matters.
Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Performance Marketing
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.