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One down, one to go.
As the retailer Marshalls selected Leo Burnett as its new lead agency, sister stores Sears and Kmart continued to mull three holding company teams to handle all of their marketing services.
Meetings continue in the Sears/Kmart search, which began six months ago and isn't expected to conclude before August. In fact, agency teams from Publicis Groupe, Interpublic Group and Havas are slated to make final pitches in late July, according to a source.
DigitasLBi is leading the charge for Publicis Groupe, FCB for Interpublic and Havas Worldwide for Havas.
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