Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Pushing for change at 2022 World Cup site

Brand reputation matters. At least that's what workers' rights advocates were hoping when they kicked off efforts earlier this week to get sponsors of FIFA—including Adidas, Kia, Hyundai, Gazprom, Budweiser, Coca-Cola, McDonald's and Visa—to speak out against the appalling working conditions in Qatar, where new sports facilities are being built for the 2022 World Cup. 

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