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Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies.
So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a Mondelez representative. What may change, though, is who handles what regions and, of course, how much they're paid.
Also, as Mondelez's other two media shops, PHD and Madison, are not participating in the review, their assignments are up for grabs, too. PHD handles planning and buying in the U.K.,
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