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The media arm of Mullen Lowe is developing a reputation as a giant killer.
A month after beating shops like MEC and Zenith Media to claim the media business of Scotts Miracle-Gro, Mediahub has added Royal Caribbean as a client, fending off competition from Mindshare and Media Storm. Not bad for 150-person, three-office operation that has long been overshowed by its creative brother, Mullen.
Interestingly, the two wins are linked. When evaluating Mediahub as a finalist, Royal Caribbean asked for client references from the shop, including from Scotts, though that relationship had just begun.
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