Accounts in Review: Creative Searches Pick Up, a Bit

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Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too.

Olive Garden, a mainstay at Grey since 1996, just started a search that's expected to extend into the fall. The restaurant chain spent about $155 million in media last year, according to Kantar Media.

Word of Olive Garden's move came as a review for DraftKings.com wound down. Five agencies are pitching that account, with a decision expected in a few weeks.

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