Taylor Swift

These Were the Hottest Apps, Games and Gadgets of 2016

History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]

Ad of the Day: Drake Sings ‘Bad Blood’ in Apple Music’s Fun Sequel to Its Taylor Swift Ad

Back in April, Taylor Swift sang along to Drake and Future's "Jumpman," got distracted by the music, and fell off of her treadmill in a slapstick spot for Apple Music. 

Why Ads Go Viral, and What Made Apple’s ‘Taylor vs. Treadmill’ the Perfect Viral Spot

 

Taylor Swift Is Back, and One Hell of a Lip Syncer, in Her Latest Ad for Apple Music

In its ongoing efforts to become Taylor Swift's personal Goop, Apple Music just released a day-in-her-life ad that provides an intimate peek into how Swift gets ready to go out. The ad dropped on her Instagram with a caption flanked by telltale shout-outs (to her credit, she's not shy about her sponsors). 

Drake’s iTunes Sales Shot Up 431 Percent After Taylor Swift’s Memorable Apple Music Ad

Taylor Swift's epic treadmill fall in Apple Music's new ad was no April Fools' joke—it actually had been in the works for months.

Taylor Swift Falls for Instagram’s 60-Second Ad Format in Amusing Apple Music Spot

In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to Drake and Future. And while the results look painful, the viral success is paying off. 

With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium

The resurgence of vinyl has everybody talking, and listening.

These Brands and Artists Won the Grammys on Social Media

While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at least according to Engagement Labs' 2016 ranking of top Grammy-nominated artists.

Allison Williams Stars in Whimsical Keds Ad Touting Female Empowerment

Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly.

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the […]