WWTT? Super Bowl Ad Illustrates Snickers’ Plan to Fix the World
Performance Marketing
This year, Feb. 2 wasn't just Groundhog Day — it was also Super Bowl LIV. With the cost of a 30-second Super Bowl ad clocking in at $5.6 million, stakes [...]
Sprint Promises a ‘Real Cliffhanger’ for Its Super Bowl Ad
Brand Marketing
Sprint will return to the Super Bowl this year with a 30-second spot from Droga5. The ad will run in the second quarter of the game and marks the brand's [...]
Avocado Mentions Jumped 371% on Twitter After Trump Proposed Tax on Mexican Goods
Brand Marketing
Despite the brand's attempts to stay apolitical in the face of President Donald Trump's escalating tensions with Mexico, Avocados From Mexico–and avocados, in general–just can't stay out of the spotlight.
Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Brand Marketing
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a [...]
Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl
Animal Planet's mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain't broke, don't fix it.
Yellow Tail Is First Wine Brand to Air a Super Bowl Ad in 40 Years
Brand Marketing
Yellow Tail isn't letting beer have all the fun in this year's Super Bowl. The wine brand is in the Big Game for the first time with a regional spot [...]