Animal Planet and Pedigree Add VR and Branded Content to This Year’s Puppy Bowl

For its 13th year, the telecast has 10 sponsors

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Animal Planet’s mantra heading into the Puppy Bowl—its annual telecast featuring puppies playing football, held a few hours before the Super Bowl—is always, if it ain’t broke, don’t fix it. “We stick with what really works for us: putting puppies that are available for adoption up onscreen and letting them do their thing.

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