Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
The Wonderful Company gets two brands in the game
Two more food and beverage brands just jumped into the mix for Super Bowl LI.
Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday.
The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.
The pistachios spot, titled “Treadmill,” will continue the brand’s campaign with Ernie the Elephant, a CGI character voiced by John Cena. The brand has not decided yet whether to release the spot early, or wait for the game.
Seattle Seahawks cornerback Richard Sherman has appeared in two Ernie spots to date, but he will not be in the Super Bowl ad.
Meanwhile, Fiji Water will not be airing new creative on the game. Rather, it will use a 15-second version of a spot called “Nature’s Gift.” A 30-second version of that spot ran in a previous ad campaign—and was uploaded to YouTube in February 2015.
The Wonderful Company told Adweek that Fiji Water sales have been strong, but as a result of the cyclone that hit the country of Fiji last year, it held inventory and pulled back on marketing support. However, this ad is the brand’s way of “kicking-off a full year of marketing support.”
While Fiji Water is a newcomer to the Super Bowl, Wonderful Pistachios is not. The brand aired spots on the 2013 and 2014 games—the former starring the South Korean singer and rapper Psy, and the latter featuring Stephen Colbert.
