Brandweek Masterclass: Keeping it Real on TikTok
What does it mean for brands to be “real” when engaging with their audience? Tap into your most authentic self while unpacking how realness has emerged as the new cultural [...]
Brandweek Masterclass: Adopting the Challenger Brand Mindset
In an ever-shifting brand landscape, innovation, agility and thinking outside-the-box can make or break a brand’s success. But it takes more than just bold work to be a challenger. Whether [...]
How the Impact of COVID-19 Is Changing Marketing
Performance Marketing
Well, it’s not as if we can start 2020 all over again — we're already halfway through this year thus far. Yet, we can say one thing, COVID-19 and its [...]
Brands Need to Keep Engaging – Don’t Just Stop Because of Crisis
Performance Marketing
We are in extraordinary times – and it’s only prudent to recognize this. While the Fed may be doing everything possible to keep our economy afloat, we likely will remain [...]
The Grand Reopening of the U.S. Economy Will Happen, Plan for It
Performance Marketing
We are in uncharted territory, much as we were in previous economic downturns and recessions. Yet, do know, another expansion will follow … eventually. There will be a grand reopening [...]
What I Hope to Learn in Orlando’s Magic ‘Data’ Kingdom
Performance Marketing
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today. It will be interesting to learn how brands see themselves transformed by all [...]
10 PR Don’ts That Will Tarnish Brand Reputations With the Media
Performance Marketing
If you follow reporters on Twitter, inevitably you will encounter a frustrated post condemning the behavior of a PR pro or company. Experienced brand communicators should have enough understanding of [...]
2020: A Big Year for Media Spend Will Underscore Data’s Role in Marketing Strategy
Performance Marketing
With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy — and marketing spend along with it. [...]
3 Tips to Refine Your Current SEO Strategy
Performance Marketing
It's a good time of the year for digital marketers to take a closer look at the success of their SEO efforts. What SEO strategy seems to have worked best? [...]
Behind McDonald’s Latest Music Collabs Sparking Local Cultural Conversations
With an impressive brand-building background at PepsiCo and Kimberly-Clark, Lizette Williams found her niche in driving growth with diverse consumers. But professional experience aside, Lizette says growing up in The [...]