Strategy

This Agency Designed a Toolkit to Help Marketers and Clients Improve Their Campaigns

Of 1,200 marketers surveyed, over 70 percent think marketing campaigns aren't delivering the intended or promised goals.

3 Ways Empathy Can Help You Build a Killer Strategy

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar.

Zimmerman Gets an Unusual Assignment From a Publisher

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.

What Do Analysts Think About the Publicis Groupe-Sapient Deal?

Advertising analysts see Publicis Groupe's move to acquire digital player Sapient for $3.7 billion as a bold move designed to jump-start growth and even venture into Accenture's world of technology consulting.

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

 

Venables Bell & Partners Hires New Head of Strategy

Venables Bell & Partners has hired veteran planner Michael Davidson to run its strategy department.

PR Execs Are the New Stewards of Strategy

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004)