Brandweek Masterclass: Adopting the Challenger Brand Mindset

In an ever-shifting brand landscape, innovation, agility and thinking outside-the-box can make or break a brand’s success. But it takes more than just bold work to be a challenger. Whether you’re part of a start-up or legacy brand, learn how to harness the mindset, culture and actions of a true challenger brand to drive meaningful disruption.

Luz Corona is the community content manager at Adweek, curating trends, tips and advice from top brand leaders to help marketers grow.