startups

Innovative College Vending Machines Will Feature a Digital Ad Network

College students on some 45 campuses this fall will notice wall-mounted vending machines that sell a variety of products. But what will likely stick out the most are the digital ads streaming on the machines from the likes of Hershey, Kiehl's and Think Jerky. 

Note to Media and Marketing Execs in the Wake of SXSW: Don’t Move to Austin

As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious.

Could This Meme-Minded Startup Be the ‘Weather Channel for the Mobile Generation’?

Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars. 

Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers.

Squatty Potty’s CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%

The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into the stratosphere.

No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You

There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them.

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

5 Startup Funding Rounds This Week That Marketers Should Know About

It was a busy week in funding news around marketing-software startups. Here are five players getting an influx of cash that brand-minded folks should keep an eye on:

This Mobile App Lets You Schedule Messages Up to 25 Years Into the Future

A mobile app called Incubate: The Time-Delay Messenger became available today, and its core concept is, intriguingly, all about the future for now. But in several years, it will also be about the past.

Meerkat Restores Faith in SXSW’s Startup Magic

Perhaps South by Southwest Interactive promoters should send Meerkat a check—or at least a thank-you card.