Easily Distracted From Tasks? These Hilariously Weird Ads Show Why That Can Be Bad
In the hero film, a man with a phobia of snakes is hypnotised into thinking he has become one and is left forever in a snake-like state after his therapist [...]
Could This Meme-Minded Startup Be the ‘Weather Channel for the Mobile Generation’?
Performance Marketing
Austin, Texas—With all the brands at South by Southwest Interactive, the conference seems like the place to be for startups in need of ad dollars.
Q&A: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016
Performance Marketing
When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers.
Squatty Potty’s CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%
Brand Marketing
The holiday season is usually busy for Squatty Potty, a plastic step known as "the stool for better stools," but it took a pooping unicorn to drive its sales into [...]
No Packing. No Lines. This Startup Wants to Shake Up Holiday Shipping by Coming to You
Performance Marketing
There's a lot to look forward to during the holiday season, but waiting in a long line to ship your presents isn't one of them.
When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
Performance Marketing
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of [...]