Note to Media and Marketing Execs in the Wake of SXSW: Don't Move to Austin

You probably won't like all the growth, innovation and energy

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As SXSW winds down this week, heed my advice. Whatever you do, don't move to Austin. I'm serious. Put down that Forbes article that recently named it the No.1 boom town and go back to shoveling snow, or filling out your state income tax returns or listening to your disembodied, recorded music.

Ignore everything you hear about Austin having one of the most educated millennial populations in the U.S. Forget about the double-digit growth rumors. And who really cares if income growth here is way better than the national average? Money can't buy happiness, right?

Amy Hansen, svp at HCB Health

Never mind that the University of Texas at Austin has world-class programs in bioengineering, nanotechnology, bioinformatics and pharmaceutical research.



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