A By-the-Numbers Look at Hollywood’s Marketing Machine
Brand Marketing
You Probably Forgot That Old Tweet—but Advertisers Haven’t
Performance Marketing
Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell [...]
Media Plan of the Year 2012
Brand Marketing
With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year [...]
Spoiler Alert? Trailers Reveal 25 Minutes of ‘Amazing Spider-Man’
Creativity
Sony Pictures' relentless marketing engine for The Amazing Spider-Man was annoying before, but now its zeal is measurable. The studio has released a total of 25 minutes of content (18 [...]
AMC and Sony TV Save Final Season of ‘Breaking Bad’
It looks like AMC’s Breaking Bad will stay on the network for the rest of its run.