When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads debuted, per comScore.
That's not only good news for Yahoo, which paid $1.1 billion for Tumblr, but also for brands that are turning to the social marketing channel. And per Tumblr’s engagement data, some marketers’ creative are knocking it out of the park.
“We’ve seen significant momentum from advertisers across all verticals,” remarked Lee Brown, Tumblr’s global head of brand partnerships.