The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads debuted, per comScore.

That's not only good news for Yahoo, which paid $1.1 billion for Tumblr, but also for brands that are turning to the social marketing channel. And per Tumblr’s engagement data, some marketers’ creative are knocking it out of the park. 

“We’ve seen significant momentum from advertisers across all verticals,” remarked Lee Brown, Tumblr’s global head of brand partnerships.

This Top 20 list below ranks Tumblr sponsored posts (desktop and mobile) and Radar ads based on stats such as reblogs and likes (Tumblr uses “notes,” which can be either of the two) for the promos’ first 24 hours on the site.



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