As Other GOP Candidates Join Vine, Donald Trump Ignores His Big Advantage on the App
Performance Marketing
Sometime after last night's Republican debate for the presidential nomination, Jeb Bush and John Kasich joined the mobile video app Vine.
Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers
Performance Marketing
Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26.
4 Ways Brands Are Already Using Twitter’s Periscope App
Performance Marketing
One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands,
SnappyTV Powers Twitter’s Video Strategy for Everything From March Madness to the President
Performance Marketing
If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.
Fresh Prince of Bel-Air Still Hip With Instagram Audiences
Performance Marketing
If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on a playground [...]
March Madness Marketers Should Study the NBA for a Winning Instagram Strategy
Performance Marketing
If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for [...]