Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.
Here's how it works:
- Users can tap on a viewer's profile and encourage him or her to view their stream, or they can alert a viewer with a comment by tagging that person as follows: "Cameo @username".
- Cameo then lets the invited viewer take over the stream for up to 60 seconds, and his or her Twitter followers and Facebook friends are alerted about the stream.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in