Meerkat's Cameo Feature Could Unite Brands and Influencers in Exciting New Ways

Takes real-time video messaging a step further


Meerkat just made real-time video more interactive, unveiling a feature today called Cameo that lets users invite friends on the mobile app to take over their livestream. And it seems to have a lot of branding potential.

Here's how it works:

  • Users can tap on a viewer's profile and encourage him or her to view their stream, or they can alert a viewer with a comment by tagging that person as follows: "Cameo @username".
  • Cameo then lets the invited viewer take over the stream for up to 60 seconds, and his or her Twitter followers and Facebook friends are alerted about the stream.
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