4 Ways Brands Are Already Using Twitter’s Periscope App

Red Bull and Mountain Dew are among early adopters

One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which are testing out what they can do with the live-video app. They are carrying on a recent tradition of companies quickly jumping on buzzy social tools.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.