Autoplay video advertising is becoming increasingly commonplace, though Twitter's offering to marketers is still only a couple months old.
Sony has been running Twitter autoplay ads for the fall release of its animated horror-comedy movie Goosebumps, which stars Jack Black and a creepy puppet-villain named Slappy. The media giant is the first brand to run a global "unlock" campaign with the videos, encouraging consumers to engage with the ads before they're able to see the horror flick's trailer.
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