March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

Pro basketball offers clues to social video mastery

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If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for guidance and inspiration. The National Basketball Association has consistently held the No. 1 slot for sports leagues on our Adweek/Shareablee weekly brand charts for Instagram clips, while often recapping a night's prior events, not with true video but with a rapid-fire series of photo stills.

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