Performance Marketing

Will YouTube Viewers Click ‘Shop’ Instead of ‘Skip’ on Pre-Roll Ads?

Wayfair digital sales leap while testing new feature

By Christopher Heine

May 21, 2015

Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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