This New App Filters Out Phoniness and Sends 4-Second Videos You Can’t Review First

Creator makes the case for truer mobile social

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app called Beme to prove it.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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