70% of Marketers Will Spend More on Social Media Ads This Year
Performance Marketing
Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including [...]
Heineken’s New Twitter-Based Service Helps Users Choose Their Next Adventure
Brand Marketing
Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots.
Newcastle Reveals the Secrets of Facebook Advertising
Performance Marketing
If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.
100-Year-Old Pretzel Brand Finds Its Digital Voice
Performance Marketing
Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad [...]
LinkedIn Opens Ad Platform
Performance Marketing
LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps [...]
Google Winds Down Wildfire to Focus on DoubleClick Integration
Performance Marketing
Google’s Wildfire clients—companies like Amazon, Gap, Dairy Queen, Cisco—are looking elsewhere for their social media management needs.