Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

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While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell, which is ramping up its social game while buying ads on Swarm/Foursquare (see images below-right), Facebook and Twitter, accruing 5.2 million fans and 245,000 followers on the latter two platforms, respectively. 

"I think that in our area of oil and gas, that among our competitors, we are definitely adapting very quickly," said Anna Bellamy, brand advertising manager for the Houston-based company.



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