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Apple gave its social media marketing department a boost with the addition of Musa Tariq as it new head digital marketing director, 9To5Mac reported.
Tariq arrives at Apple from Nike, where he served as global senior director of social media and community since October, 2012. Before that, Tariq was global director of social media, digital marketing, a position he held for about one year before jumping to Nike. The hire follows Apple's recent addition of a pair of Nike FuelBand engineers to work on its own wearable technology and continues Apple CEO Tim Cook's penchant for poaching talent from Nike.
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