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Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including mobile ads on platforms such as Facebook, Twitter, Instagram and Snapchat.
Also, 70 percent of the marketers—who hail from every major category—plan to increase their dollars for organic social or content marketing, as many call it.
"One of the fears I had was that since social media advertising grew, you might see some brands fail to recognize you have to support the organic side of it as well," said Jeff Rohrs, vp of marketing insights at Salesforce.