Snapchat Says Ads Are Coming This Weekend: 'We Need the Money'

Reveals new details of its business plans

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog post today.

Snapchat said ads will show up in the "recent updates" feed that show users a list of the latest messages.

The L.A.-based startup, worth about $10 billion with investor interest from companies including Yahoo, has been slowly teasing its advertising potential for a couple weeks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in