Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad campaign since the 1990s, said Ram Krishnan, vp of marketing.
Previously, Rold Gold had a minimal presence on Facebook and Twitter. But then it produced this pretzel-mation soap opera it called House of Gold, starring its new product.
What more could a pretzel ask for? #BreakHappy pic.twitter.com/7gfnvWwh6L
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