Newcastle Reveals the Secrets of Facebook Advertising

Plans Fourth of July brand blitz


If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.

The Heineken-owned beer brand only advertises online, with Facebook as its core platform, and has used its success to get retailers to carry more of its beer when it plans major campaigns on the social network, according to Quinn Kilbury, brand director at Newcastle.

Newcastle is launching its second big marketing effort of the year, this one around the Fourth of July, and it will incorporate the social strategies refined during its Super Bowl push from Droga5, when it stole attention from actual in-game advertisers.

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