Fox's 2016-17 schedule is packed with familiar brands like Lethal Weapon and 24 (which is being rebooted as 24: Legacy), but those shows didn't just score pickups because they might be easier to market to audiences, say Fox execs.
ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA champion Dwyane Wade, among other athletes.
New York is a metropolis where residents take pleasure in walking from neighborhood to neighborhood, exploring the plethora of sights and sounds the city has to offer. In the coming weeks, New Yorkers can add a bit of digital music to their adventures, courtesy of Coors Light, which is testing interactive ads via tech-enhanced kiosks in several Manhattan sidewalk locations.
Coke Zero usually likes to promote how it tastes, but the brand's newest round of multichannel marketing aimed at millennials is largely focused on how the drink sounds.
For its 1,000th issue, Esquire is reaching back into its storied past.Esquire debuted in the autumn of 1933 with contributions from Ernest Hemingway, John Dos Passos and Dashiell Hammett. Over its 82-year existence, the famed men's magazine has featured stories from other literary heavyweights including John Steinbeck, Norman Mailer and Stephen King.
Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.
It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career.
Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile World Congress.
When Katy Perry performs at Sunday's Super Bowl halftime show, her nearly 64 million Twitter followers will keep social chatter soaring.