search marketing

Google Misses Fourth-Quarter Earnings Despite Increased Advertising Revenue

Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew.

How Pinterest Got the Full Attention of Ad Agency Execs

Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice.

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe.

Why It’s So Hard for Brands to Get Noticed on Amazon

Brands have a love-hate relationship with Amazon. But exclusive new research shows that even marketers that embrace the site face an uphill battle in grabbing shoppers' attention. New York-based Millward Brown looked at how likely customers are to see products beyond the first page of search results on Amazon.

Search Is Only at 5% of Its Potential, Google Exec Tells Cannes

CANNES, France—For all Google's accomplishments in the 16 years since its founding, the tech giant feels it has barely scratched the surface of its potential, even in a core area like search.

Pinterest Ads Are Invading Google’s Search Turf

Pinterest is betting that it knows what users want, even better than Google, and the social-pinning firm’s nascent ad business hinges on convincing advertisers it

Razorfish Swallows Up More HSN Digital Work

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work.

Coke Zero Mother’s Day Twitter Stunt Lets Forgetful Sons Off the Hook

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you.