Has It Has Really Been a Quarter Century?

Most early Internet marketers came into the online space accidentally. I was no exception. We all raised our hands at an opportune moment. We stepped off the edge into a void. For me, building a website seemed like a good way to increase the reach of a public relations client’s message. It was a good idea. It was 1995 — a quarter of a century ago. In fact, this good idea launched the second half of my marketing career, with a focus on search marketing.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.