'Tickle' Content: No Feathers Needed
Hungry now? Craving something sweet?
Or maybe cute animals are more your thing …
I want a kitty!
I WANT A KITTY!
GIMME THAT KITTY RIGHT NOW!
So, what was all of that, aside from cupcake and cat photos? (Both of which are mine, no stock photos here … meet my hobby and my furball sidekick, Apollo.)
Those were “tickles.”
As Grant Simmons explained during his C3 session, “It Ain’t Over Till the Cat Lady Sings: Content Beyond Kittens & Other Search Strategies,” marketers understand triggers: Trigger content answers questions, and connects with existing searches.
Your
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