Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew.
According to the company's earnings released today, net revenue increased to $26.1 billion, up from $21.3 billion in the fourth quarter of 2015. Earnings per share increased to $9.36 from the $8.67 reported during the same period a year earlier. Analysts had expected earnings of $25.26
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