Search Engine Optimization

SEOs, Stay the Course Through Google Algorithm Updates

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best set of results to its users.

The most recent shift has been dubbed “Valentine’s Day Update.” Many of its predecessors were named Panda, Penguin, Pigeon or, more prosaically, Medic and Fred. Each targets a specific search problem — bad links, duplicate/thin content, aggressive monetization, etc.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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