Search Engine Optimization

Search Marketing in 2019 Will Focus on the User

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

As each year ends and the new year is about to roll in, it is time to think “big thoughts” about what will define search marketing in the coming year.

Last year looking at the challenges ahead, I thought that the defining trends would be Google’s move to mobile-first indexing and the growing use of voice search. This, coupled with changed SERPs, were anticipated to make 2018 a year with mostly incremental change.

These 2018 predictions have come to pass.

Mobile has continued to grow, voice search has gained momentum and the changes to the SERP have shown an intense focus on keeping the user on the page, while directly answering the query.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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