This Campaign Aims to Change How People Think About Female Breadwinners
Brand Marketing
Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having a female earner in the [...]
Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016
Performance Marketing
Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up [...]
5 Tips For Executing Cross-Device Targeting
Performance Marketing
Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers [...]
Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns
Performance Marketing
Zynga is about to give political game theory a whole new meaning: The maker of FarmVille and Words With Friends is partnering with Rubicon Project to develop native programmatic ads [...]
Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?
Performance Marketing
Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the [...]
More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing
Performance Marketing
Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena.