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Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having a female earner in the family will affect marriage or relationship dynamics.
Alisa Leonard, founder and CEO of Hello Q, got to thinking about how female breadwinners were being portrayed and decided it was time to change the way people talk about this group of women. More than that, though, Leonard wanted to help agencies and brands find the best way to reach these women and understand the most effective way to speak to them in their marketing campaigns.