Performance Marketing

Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

A look at the programmatic company's new ad unit

By Marty Swant

May 1, 2016

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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