More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing

Virool and Rubicon offer alternative to takeovers

Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena. Chiefly, Virool's InLine video promos, which automatically play between paragraphs of copy as readers scroll through articles, can now be purchased via Rubicon's real-time bidding platform.

@Chris_Heine Christopher Heine is a New York-based editor and writer.