Platforms

Why Vox Media Is Embracing New Platforms Like VR and 360 Video


The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise.

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness

A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.

Unilever’s Debbie Weinstein Heads to Google

Debbie Weinstein is leaving Unilever for Google, Adweek has learned.

Turn Builds Out Facebook Ad Capabilities

Getting access to Facebook’s Ads API is the social advertising equivalent to getting a land grant in Manhattan. Companies granted access are able to build platforms that brands can plug into in order to advertise on the social network.

Adobe Goes End-to-End on Social

More and more marketers are coming around to the idea that social shouldn’t be siloed.

MLB Advanced Media Planning Major Game Initiative This Summer

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and even Glen Beck's online venture GBTV, Advanced Media's technology is the gold standard for live Internet broadcasting.