Data

Yes, There Are Platforms That Actually Pay for Publishers’ Content

Headshot of Andy Kowl
By Andy Kowl

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There has been a lot of talk lately in the publishing industry about platforms. Should we share our content on LinkedIn, Facebook, or even Snapchat? Does this help us? Will we make any money? According to a Publishing Executive survey, 11% of respondents believe that platforms will provide a new revenue stream to their businesses, but color me doubtful. I talk to B2B publishers who sell their content to different types of platforms, rather than giving that content away for free – old school.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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