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A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye. It claimed that, on average, completion rates for pre-roll ads on smartphones was 77 percent, rising slightly to 79 percent on tablet.
By themselves these stats seem pretty unremarkable—depending on the creative, 70 percent to 80 percent completion rate is a fairly standard result for a non-skippable pre-roll campaign.