The 3 Hard Truths Publishers Must Face in 2018
With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year [...]
The Best Ad Strategy for Pokemon Go Might Not Be What You Think
Brand Marketing
Pokemon Go could be the beginning of a shift in the way we advertise.
The 2016 Digital Content NewFronts Were Defined by Partnerships
Convergent TV
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
Performance Marketing
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.
It’s Good to Be a Stranger in a Strange Land
Performance Marketing
We should all play at being a tourist from time to time. But the question is, are you going to be the tourist who gets sucked into all the tourist-trap [...]
Unilever’s Debbie Weinstein Heads to Google
Performance Marketing
Debbie Weinstein is leaving Unilever for Google, Adweek has learned.