Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch
Brand Marketing
Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to [...]
Facebook Catches Criticism for Rolling Out Safety Check for Paris but Not Beirut
Performance Marketing
Facebook sparked consternation over the weekend when it activated features to support Paris but not Beirut, Lebanon, following two devastating terrorist attacks on those cities.
Glamour’s Publisher and CRO Designed Her New Office With Nods to Paris and Nantucket
Brand Marketing
When Connie Anne Phillips returned to Condé Nast to serve as Glamour’s publisher and chief revenue officer, it was a homecoming of sorts. After a 14-year career at Vogue, Phillips [...]
Google Invites You to Rediscover Paris Nightlife With Its Exploratory ‘Magic Hours’ Campaign
Creativity
Yesterday, Google France launched the second edition of "Les Heures Magiques" ("The Magic Hours"), created with 72andSunny Amsterdam. For 31 nights, the interactive, mobile-first campaign will invite Parisians—and tourists—to rediscover [...]
How Tinder Told the Thoroughly Modern Tale of a Woman Swiping Right Around the World
Performance Marketing
Girl meets boy. Girl travels the world with boy. Happiness ensues.
Town & Country Partners With Dior for Paris Travel Guide
Performance Marketing
In addition to Town & Country's usual luxe lifestyle coverage, readers will find a bonus in the new March issue: A 16-page pull-out guide to Paris, sponsored by quintessentially Parisian [...]