After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so in an authentic way? 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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