Paris Ad Agencies Black Out Their Social Media Profile Pictures in Mourning

Publicis, Havas and BETC go dark

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After the terror attacks in Paris on Friday, members of the city's advertising community are mourning all those who lost their lives, including several employees from Publicis and Havas. Many are showing their grief by blacking out their social media cover and profile photos.

Havas' BETC switched its Facebook profile picture and cover photo on Saturday following the attacks. The agency sits just a mile from the Bataclan concert hall where terrorists opened fire. A handful of its employees were there during the attack, according to a statement posted on BETC's Facebook page, written by BETC founder Rémi Babinet.

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