Think Before You Marketing Metric — We Must Stop Chasing Our ‘Tails’
Performance Marketing
Not so long ago, in a data-driven marketing seminar I was giving for some Brazilian Microsoft executives, I asked how many of the more than 40 participants “have a subscription”? [...]
P&G Wants to Shelve Up to 100 Brands
Brand Marketing
Procter & Gamble, the largest packaged-goods player in the world, disclosed in an earnings call this morning that it will divest or shed 90 to 100 of its brands in [...]
Pampers Plans to Ramp Up Global Unicef Campaign With ‘Always On’ Digital Approach
Performance Marketing
Pampers' partnership with Unicef to build awareness around maternal and newborn tetanus vaccines has grown significantly since its inception in 2006. Adweek chatted earlier this week with Procter & Gamble's Nada [...]
Leo Burnett Adds Creative Leader on P&G’s Always
Brand Marketing
Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where [...]
Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate
Performance Marketing
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
Wieden, Beyond ‘Halftime’
Brand Marketing
It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François.