Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby’s First Birthday

Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup. The brand partnered with some dads to surprise some moms, and the result is sweet and heartwarming.

What really thaws my cold, hard heart is how earnest everyone seems (I know it's a commercial; let me live my life). All these moms have just spent the past year sacrificing sleep and sanity, dealing with uncertainties and fears, and when they walk out of that milestone doctor appointment, well … I don't want to spoil it for you.

Click for subtitles unless you're fluent in Japanese.

CREDITS

Client: Pampers

Agency: Leo Burnett Tokyo/Beacon Communications